Where product thinking meets engineering.
At PhonePe, our strategy for AI in HR was never about deploying a single, generic solution. Instead, we set out to build a fit for purpose ecosystem prioritizing speed, flexibility, and accuracy embedded directly into daily workflows. AI Readiness began before AI. We have been…
Client-side engineering lessons from optimizing billions of image loads every day in Meesho’s Android app. Within the Meesho app, images serve as the product surface itself rather than mere ornamentation. Users judge fabric, finish, colour, fit and detail through pixels, while…
Amey Patil , Shreya Malani· November 2025 Every product you see on a Flipkart search results page is there because a system decided it was relevant to what you typed. But how do we know those decisions are good? Someone — or something — has to look at a query and a product and…
Imagine you find the perfect product on Meesho. The price is right. The deal is live. But your salary hits next week. So you close the app and move on. That moment, small, quiet, repeated millions of times every day is the problem we decided to solve. India has no shortage of…
Archana opened her WhatsApp on a Monday morning. Among her messages sat one from Meesho: a sale announcement with a single product image. A kitchen mixer. She scrolled past without clicking. Here's what we didn't know: Archana had spent the previous week browsing ethnic wear.…
At Meesho, reviews are one of the strongest drivers of trust. They influence not just what users buy, but how sellers build reputation and how product quality is interpreted relative to price. But building a review system at scale quickly stops being a UI problem. It becomes a…
Overview In the pursuit of real-time analytics at scale, teams often face a key architectural decision: continue scaling traditional…
Introduction Today, if you’re building a software product for people around the world, you need to support many languages. In this blog, we…
New users rarely give second chances. If their first experience on the app, especially the homepage product feed, feels irrelevant then they leave quickly. At Meesho, we noticed that our static homepage product feed for new users was causing high bounce rates and a poor first…
VWO Editor: Seamless DOM Manipulations for React-based Websites VWO Editor empowers users to make "what-you-see-is-what-you-get" (WYSIWYG…
What is Feed Re-ranking? Online shopping platforms face intense competition, where the ability to deliver the most relevant products to customers is crucial. A well-organized and relevant product feed, which inherently is a list of products, forms the backbone of any E-commerce…
Introduction: Why Feature Flag Management & Experimentation Needs a Revolution In today's world, managing feature flags is an essential part…
Introduction Wingify dramatically improved its software testing process by integrating the Common Test Report Format (CTRF) with AI-powered…
Preface In high-performance data platforms, efficiency and scalability are paramount. ClickHouse, renowned for its blazing-fast analytics…
Welcome to the launch month for our next-generation product, the Hasura Data Delivery Network (DDN), built on the Hasura v3 GraphQL engine.
These product advancements are taking leaps forward into the world of development to come. Ready to celebrate some true Hasura goodness?
Preface Writing slick user interfaces has never been so delightful as it is now. You’ve got amazing frameworks, state management patterns…
Introduction In VWO, we present clients with information about the data of their users' events in aggregated form on their dashboard…
Introduction BigQuery is a completely serverless and cost-effective enterprise data warehouse provided by the Google Cloud Platform. Just…
A Little History Having a functional approach to a problem does not kick off the adventurous journey of learning a new language, instead, it…
The Requirement In VWO, we have our client-side library which is executed on our customer’s website and it is the stepping stone of every…
Client issue assignment and tracking. We at Wingify take our client issues very seriously and have built processes to get the desired…
REST Assured is a Java-based library, one of the most popular libraries to test RESTful Web Services, and is used to perform testing and…
The hunt has ended. Protractor's successor has finally been found! Introducing Playwright, the new star of test automation:-). An end-to-end…
Hasura releases GraphQL Data Connectors alpha SDK, Streaming Subscriptions API, Hasura availability on AWS Marketplace, support for Open Telemetry as well as General Availability of a GitOps workflow with Hasura Cloud and Hasura Cloud on Google Cloud Platform.
We’re bringing the global Hasura community together to share exciting product releases, inspiring keynotes, real-world use cases, hands-on workshops, and our very first HASURAwards!
Quality is never an accident. It is always the result of intelligent effort. In line with the above quote, we organized a quality-focused…
We, at Wingify, have implemented our web automation tests using Protractor. Although the old horse has served us well it is fast approaching…
We are excited to announce our funding of $100M led by Greenoaks, Lightspeed growth, and participation from existing investors Nexus, Vertex, and Strive.
Introduction The search algorithm implemented in your website greatly influences visitor engagement. A decent implementation of a search…
Introduction We are often faced with the problem of source code that breaks frequently. Or those modules which are very sensitive to changes…
Overview Shadow DOM has slowly and steadily become an integral part of modern web apps. Before this, the Web platform provided only one way…
We just wrapped up our August monthly community call, and ICYMI, here is all of the product updates & launches for you!
The term designer is used across many domains. In the context of this article, it refers to a UX (User Experience) designer. One question…
Here at Wingify, we love solving problems and puzzles. To spread this spirit of problem solving, we organized the fourth edition of Capture…
Never one to wait when product is ready, we are excited to announce the release of Hasura 2.0.0-alpha.9 fresh on the heels of alpha.8
This release contains some large refactorings to the core of the Hasura product, as well as some large new feature additions. I’m going to talk about the software engineering tasks we tackled, challenges we encountered and how we met them.
Introduction At VWO, we get traffic at a very high throughput (22K req/sec) to our servers. The data pipeline crunches and transforms the…
Introduction The culture of experimentation is strongly picking up in several sectors of industry. It has become imperative to measure the…
Introduction Lua as a part of the OpenResty package, is extensively used in our in-house Dynamic CDN (DACDN) module. CDN generally is used…
At Wingify, we have used Kafka across teams and projects, solving a vast array of use cases. So, when we had to implement the VWO Session…
In this post, I’m going to talk about the product vision of Hasura, our technical design philosophy, how Hasura compares to other technologies in the landscape and finally some FAQs about Hasura.
Overview We recently started with moving a lot of our infrastructure onto Google Cloud Platform. With this, we also decided that a lot of…
ನಮಸ್ಕಾರ (Namaskāra)! This is not a post on fintech, or even technology for that matter. This is the story of a product of tenacity, selflessness, and passion; a product that will transcend and outlive most technology we know of. This is the story of a massive dictionary that…
AuthGuardian by OneGraph is live on Product Hunt today, check it out
Engineering the product on Day 1 to handle hyper-growth in the future Every entrepreneur in the technology space, starts his or her journey with the dream of building a product or providing a solution that addresses a strong need, or solves a fairly pervasive problem using…
VWO puts a lot of focus on ensuring websites remain performant enough while using VWO. We have been increasing the efforts in this area and…
On March 29th, 2019, our team members Ankit Jain, Dheeraj Joshi and I had the privilege to attend a very exclusive event called BountyCon in…