Backend

APIs, microservices, databases, queues and server-side architecture.

888 stories

Building Meesho's ML Platform: Scaling Model Inference & Real-Time Embedding Search (Part 3)
Meesho

By mid-2023, we had transformed our ML stack—building a real-time feature store, optimizing model retrieval, and fine-tuning ranking. But two critical gaps remained: 🔹 Scaling model inference without hitting infrastructure roadblocks 🔹 Moving embedding search from batch to…

Building Meesho’s ML Platform: Lessons from the First-Gen System (Part 2)
Meesho

By late 2022, we had built something we were truly proud of—a real-time ML serving system with a DAG-based executor, a feature store, and an interaction store powering key ranking and personalization models. It was a major milestone, the culmination of months of effort from data…

Enhancing Myntra App performance: Transitioning from GIFs to Videos
Myntra

Introduction In the fast-paced world of e-commerce, every millisecond and every pixel counts. At Myntra, where visual content drives discovery and engagement, we embarked on a critical mission: to revolutionise how animations are delivered in our Android and iOS apps. This…

The Creative Intelligence Unit (CIU): Meesho’s Playbook for Scalable, AI-First Creativity
Meesho

At Meesho, creativity isn’t about out of the box ideas, it’s about building messages grounded in our user’s truth. We speak in the language of our users, shaped by insight, and designed to deliver impact. For us, creativity is a powerful loop. It begins with a user's insight,…

Evolving Search Ranking: From XGBoost to Multi-Task Deep Learning with Knowledge Distillation
Meesho

Search at Meesho For an e-commerce platform like Meesho, optimizing Search is pivotal to enhancing the user experience, improving product visibility and faster discovery, and eventually increasing conversion rates. Users search in multiple Indian languages looking for quality…

Pincode Migration Journey with Compose Multiplatform
PhonePe

In today’s diverse technological landscape, the ability to create applications that seamlessly operate across multiple platforms is a significant advantage. At Pincode, our seller app, was initially created using Android SDKs with Compose UI in Kotlin, and catered exclusively to…

Revealing the Hidden Links: How We Break Down Complex Fraud Networks
Meesho

The Rising Tide of E-commerce Fraud We are deeply aligned with our aim to democratize our platform—with new entrepreneurs joining and logistics partners working across pin codes in India. This inclusivity is our biggest strength—and also the reason why we need to be extra…

Scaling Deployments at Meesho: How We Built a Custom Rollout Service to Replace Our Existing System
Meesho

Introduction: The Need for Bulletproof Deployments at Scale As our platform scaled and user expectations rose, so did the need for rock-solid infrastructure. One critical challenge surfaced: ensuring zero-downtime deployments while rolling out new features at speed. Despite…

Building Slice’s Chatbot: An Engineering Journey (Series 1)
Slice

Building slice’s Chatbot: An Engineering Journey (Series 1) Tags: MQTT, EMQX, Kafka, Real-Time System, Event-Driven Systems Introduction As our chatbot requirements grew, we transitioned from a managed chatbot solution to an in-house system. This blog highlights the challenges…

slice-engineering.medium.com
Personalization from Day One: Solving the Cold Start Problem at Meesho
Meesho

New users rarely give second chances. If their first experience on the app, especially the homepage product feed, feels irrelevant then they leave quickly. At Meesho, we noticed that our static homepage product feed for new users was causing high bounce rates and a poor first…

PubSub at Scale: PhonePe’s “Bullhorn”
PhonePe

Problem Statement PhonePe, as a payments platform, has an essential feature that allows users to check all past transactions. When payments are made to businesses/merchants, users have access to a historical view of all such transactions. For peer to peer transactions, however,…

Quality Focused Feed Re-ranking
Meesho

What is Feed Re-ranking? Online shopping platforms face intense competition, where the ability to deliver the most relevant products to customers is crucial. A well-organized and relevant product feed, which inherently is a list of products, forms the backbone of any E-commerce…

Building Meesho’s ML Platform: From Chaos to Cutting-Edge (Part 1)
Meesho

The Genesis: How a Friday Night Roast Sparked Meesho’s ML Platform It all started in early 2022, over a casual Friday evening catch-up. Like many great origin stories, this one began with friendly banter between a group of backend engineers and data scientists. As the…

The Journey to Faster Android Builds: How We Slashed Our Build Times at slice
Slice

As an Android developer at slice, watching our app evolve from a simple financial product to a full fledged bank has been exciting. But this growth came with a challenge familiar to many developers: increasingly painful build times. What started as a minor inconvenience…

slice-engineering.medium.com
The Tale Before the Design System
PhonePe

In the early days of PhonePe, we started with just one application. Our pace was fast, almost like a race against time, and our initial engineers managed to keep things tidy. Colors, typography, and size constants were well-organized, ensuring a cohesive look and feel. Our small…

Data products, data contracts: A new model for data management in financial services
Hasura

In Part 1, we covered the data doom loop [https://hasura.io/blog/escaping-the-data-doom-loop-in-financial-services] – the cycle of complexity, inefficiency, and eroding trust in financial data that persists despite massive investments. The solution isn’t another sweeping…

Hasura: Powerful access control on MongoDB data
Hasura

Across industries – and especially in highly regulated sectors like healthcare, financial services, and government – MongoDB has been a preferred database solution for organizations handling large volumes of sensitive data that require strict compliance adherence. In such…

Seamlessly Migrating from MongoDB to PostgreSQL: Leveraging Data Platform for Scalable Success
Slice

Freaking hard Migration from MongoDB to PostgreSQL: Leveraging Data Platform for Scalable Success Introduction In today’s fast-paced digital landscape, selecting the right database technology is a crucial decision for any organisation’s success. Initially, MongoDB’s flexible…

slice-engineering.medium.com
Cost-effective Inference for Ranker Models
ShareChat

Modern recommender system models can be very compute- and memory-intensive and expensive to serve. In this post, we’ll go over some of the things we did at ShareChat to make our inference more cost effective.

Analysing Bundle Load Time in React Native
Dream11

Overview Analysing bundle load times is essential for optimising the performance of React Native applications. This guide outlines how to track and analyse the loading times of modules within your app by modifying the Metro bundler. In the context of JavaScript, including…

blog.dream11engineering.com
Size Recommendation System at Myntra
Myntra

In recent years, online shopping has surged, revolutionizing how people purchase products and services. E-commerce’s convenience has reshaped consumer behaviour and the retail landscape. Unlike traditional stores, online shoppers often face sizing challenges, leading to…

DRS: Making high-impact & informed decisions with Dream11’s In-house Experimentation Platform!
Dream11

With millions of Indian sports fans across our Dream Sports ecosystem, it takes a highly data-driven team to understand what is required for great fan engagement and ultimately making sports better through our various brands. At Dream11 too, we have been on a constant mission to…

blog.dream11engineering.com
Vulnerability Management & Risk Scoring for Business Services
PhonePe

In the rapidly evolving FinTech sector, PhonePe Private Limited, an India-born leader in financial services, stands out for its innovative range of products and services. Offering everything from UPI transactions and bill payments to stock market investments, personal finance…

New observability dashboard for Hasura Cloud
Hasura

In this blog post, we’ll explore the features and limitations of the current monitoring setup, how we’re leveraging Grafana, Prometheus, and Hasura’s Data Delivery Network (DDN) to offer a more comprehensive solution, and what this means for the future of monitoring in Hasura…

How we test gRPC services at CRED
CRED

Introduction CRED has a large number of services powered by gRPC technology and we rely on it for fast, reliable communication between our different systems. These suites of microservices power our financial services platform that is leveraged by many consumer-facing teams…

engineering.cred.club