Enhancing Myntra App performance: Transitioning from GIFs to Videos

Introduction In the fast-paced world of e-commerce, every millisecond and every pixel counts. At Myntra, where visual content drives discovery and engagement, we embarked on a critical mission: to revolutionise how animations are delivered in our Android and iOS apps. This journey led us to transition from the ubiquitous GIF format to more efficient video formats, unlocking significant…

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