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Ankit Kumar | Oct 2025 · 6 min read The “Why”: Moving Beyond the Grid Picture this: A white background. A shirt. Fabric details. Fit specs. A price tag. For decades, this has been the status quo of online shopping. It is clinical, clear, and — let’s be honest — completely…
Introduction In the dynamic landscape of e-commerce, data is the bedrock of decision-making, and app stability is the foundation of user experience. At Myntra, where millions of users engage with our platform daily, ensuring the reliability of both is paramount. This necessity…
Introduction In the fast-paced world of e-commerce, every millisecond and every pixel counts. At Myntra, where visual content drives discovery and engagement, we embarked on a critical mission: to revolutionise how animations are delivered in our Android and iOS apps. This…
In recent years, online shopping has surged, revolutionizing how people purchase products and services. E-commerce’s convenience has reshaped consumer behaviour and the retail landscape. Unlike traditional stores, online shoppers often face sizing challenges, leading to…
Introduction In this guide, we’ll explore the intricacies of configuring Azure Kubernetes Service (AKS) for optimal performance and scalability. As a fully managed container orchestration service by Microsoft Azure, AKS simplifies deploying, managing, and scaling containerized…
Overview The Rule Executor Service at Myntra stands out as a pivotal tool in the domain of rule engine. While, at a glance, one might wonder what sets it apart from the myriad of rule engines available today, the difference is profound. In Myntra ecosystem, supporting numerous…
Scaling Kubernetes efficiently is an art that blends strategic planning with technical expertise. In Azure Kubernetes Service (AKS), mastering the allocation of IP addresses is crucial for ensuring seamless scalability and optimal performance. When configuring an AKS cluster…
This article is the 4th one in the series ‘Building Myntra’s Video Platform’. In case you haven’t read the first three parts, you may want to read the same for better context. Building Myntra’s Video Platform: Part 1 Building Myntra’s Video Platform: Part 2 Building Myntra’s…
Authored By Rohit Gupta & Siddhartha Devapujula Introduction Millions of users visit Myntra daily to upgrade their wardrobes and millions of items are listed on the platform at any given time. Users neither have the time nor the capability to scroll through this vast list of…
Navigating through online shopping platforms can sometimes feel like finding your way through a maze. Take the search bar, for example. You type in “winter upper wear,” hoping to find the perfect jacket or cozy sweatshirt. But here’s the tricky part: the search engine has to…