The JioHotstar platform receives in excess of 40TB data every day. At 2.1 million messages per second. At this scale, every superflous byte is costly, like real money costly. In this blog, we cover strategies that helped us optimise our ingest workflow which ultimately saved…
Introduction/TL;DR At JioHotstar, we have been thinking a lot about how to give developers a better AI-assisted engineering experience. Once coding agents started becoming useful for day-to-day work, the next natural question was: how do we help those agents understand our…
Advertising is a key source of revenue in most businesses. It certainly forms a key pillar for JioHotstar. There is so much technology hidden under the surface. In this blog, we will cover some of the complexity that gets unlocked when we render an ad on our content. Every…
Introduction Generative AI offers a path to content creation at speeds and scales that traditional pipelines cannot match. One high-value use case: making existing IP characters-sports presenters, show hosts, brand ambassadors -deliver new scripts in their own likeness, without…
Introduction As JioHotstar serves a vast, diverse audience, generative AI is crucial for fast, scalable content creation across languages and formats, capabilities that traditional methods cannot match. Content systems are rapidly shifting to generative-first architectures,…
In the world of live sports streaming, there is no “undo” button. Live events bring out emotions in viewers and any minor buffering or failure can cause disappointment in our customers, especially if it happens in crunch moments of the live event. Our Live video validation has…
AI Video Generation at Scale — Prompts Don’t Scale AI video generation has rapidly moved from a mere novelty to a practical tool, allowing users to easily create brief video clips from text prompts. While generating a single, impressive video is straightforward, the true…
If you’ve ever streamed a high-stakes match on JioHotstar, the experience probably felt like a simple “tap and play”. It’s a seamless transition from the app icon to the stadium; a flick of a finger and you’re right there, cheering for your players to hit another six. Beneath…
Client Side Ad Insertion(CSAI) levels up using multi-period DASH in the Android ecosystem. This is our journey to upgrade ExoPlayer to leverage multi-period DASH.Introduction Multi-period DASH is a variant of DASH format that offers significant advantages, such as the ability to…
Gen AI Video — Building A Scalable Validation Framework We discuss building strong eval frameworks as part of our Generative AI studio to ensure that generated video maintains a high quality bar.Introduction As JioHotstar scales to serve one of the world’s largest streaming…
Modernizing Dependency Management: Beyond CocoaPods (Part 2 — The Execution) Recap In Part 1, we shared the strategy — why we had to move away from CocoaPods, how we evaluated our options, and the phased migration plan we designed to modernize 60 pods over 2 quarters without…
Modernizing Dependency Management: Beyond CocoaPods (Part 1 — The Strategy) CocoaPods formed the spine of our iOS build workflow. In this two part blog, we’re sharing our journey to transparently switch away from CocoaPods to SPM, minus the drama, but plus all the scars!Where We…