Journey of an Ad Request: The Hidden Engineering

Advertising is a key source of revenue in most businesses. It certainly forms a key pillar for JioHotstar. There is so much technology hidden under the surface. In this blog, we will cover some of the complexity that gets unlocked when we render an ad on our content. Every 30-second ad break is a high-stakes performance involving millions of calculations, real-time bidding, and surgical…

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