How our marketing ops team built a realtime lead-to-account matching solution with Hasura, BigQuery, Zapier and Salesforce.

Hasura’s Martech stack includes Marketo, Salesforce and BigQuery primarily, and several other tools to fill in the missing pieces of the puzzle. One part of the process is mapping leads to accounts in Salesforce. For example, if we have several folks aggregated in Salesforce from company X, they would need to be tied into Company X’s Account, and not appear as individual leads. As we use…

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