Decoding Customer Value: pLTV Models for India’s Quick Commerce Delivery Wars — part 1

Author: Jayshmi A Special thanks to soumyajyoti banerjee , Meghana Negi, Shaik Masihullah, Akash Deep for their contributions throughout this project and Sunil Rathee for his guidance. The counterintuitive story of how 350+ carefully engineered features + a simple MLP matched industry leaders and what that says about where the real moat lives in ML.Introduction Predicted lifetime value is one of…

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