Turning Scattered Data Into Queryable Segments at Scale: How Razorpay Built Its Customer Data…

Turning Scattered Data Into Queryable Segments at Scale: How Razorpay Built Its Customer Data Platform A consent-native CDP that serves audience segments across 500M+ user profiles in under 30ms, with PII isolated to the source systems. The Problem We Were Solving A customer opens her favourite online shopping app, adds a few items to her cart, and pays ₹1,200 via UPI, powered invisibly by…

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