How we Created Dynamic Custom Audiences on ShareChat to be Used Across Campaigns for Advertising

Written by Mohit Dubey ShareChat is on a rapid growth path with 180 Mn monthly active users. Advertisers want to run their advertisement campaigns on ShareChat in order to reach these target audiences. Our aim is to show the advertisement to the most relevant audience so that the advertisers goals are met. Problem Statement: To create segments on a dynamic set of users based on a set of…

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