How Urban Company leverages Causal Inference to power Data-Driven decisions

By — Kshitiz Swaroop ( Data Scientist, Data) In a world overflowing with data, finding correlations is easy. The real challenge is understanding causality. This article presents 2 case studies where the methodology was used to improve the organization wide estimates on the revenue impact of various metrics. Correlation vs Causation Correlation is a quantified statistical measure that describes…

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